First Ever Planet Hollywood Hotel Outside Las Vegas to Open in Asia

In a dramatic move set to redefine Asia’s luxury hospitality landscape, Planet Hollywood has announced the opening of its first-ever hotel outside Las Vegas—nestled in the heart of Asia’s bustling entertainment capital: Bangkok, Thailand. Slated to open its doors in December 2026, this dazzling $1.2 billion project will combine the glitz of Hollywood with the vibrancy of Thai culture, marking a new chapter for the iconic brand.

This isn’t just another luxury hotel. The Planet Hollywood Bangkok will be an immersive entertainment resort, promising guests an unparalleled blend of celebrity glamour, cinematic nostalgia, and five-star amenities.

The Announcement That Shook the Industry

The announcement was made during a star-studded press conference held at the Mandarin Oriental Bangkok, attended by international media, celebrities, and top executives from the hospitality and entertainment sectors. On stage were key figures including Robert Earl, founder of the Planet Hollywood brand, and Suphachai Phakdipichai, CEO of the Thai property development firm Golden Lotus Group, the company partnering with Planet Hollywood to bring the project to life.

“We’ve always envisioned Planet Hollywood as more than just a name—it’s a global entertainment experience,” said Earl. “What better place than Bangkok, a city that never sleeps, to launch our first hotel outside Las Vegas? This is more than a hotel; it’s a destination.”

The Thai government, which has been heavily promoting its tourism and creative economy, sees the project as a strategic move to attract high-spending travelers and elevate Thailand’s status as a world-class entertainment hub.

The Vision Behind Planet Hollywood Bangkok

The hotel will be built on a 15-acre site in the Ratchadapisek entertainment district, a buzzing area known for its nightlife, theaters, and upscale malls. With a planned 1,200 rooms and suites, the property will also include:

• A Planet Hollywood Casino & Poker Lounge (pending regulatory approval)

• A Hollywood Walk of Fame Rooftop Bar

• A 200,000 sq ft shopping and dining complex featuring themed restaurants and luxury boutiques

• A 5,000-seat arena for concerts, film premieres, and red-carpet events

• An on-site film production studio and digital content lab

More than just lodging, the hotel aims to offer a fully immersive cinematic lifestyle experience. Rooms will be themed around iconic films like Titanic, Jurassic Park, Pulp Fiction, and The Fast and the Furious, complete with props, sound effects, and AR-enhanced features.

“It’s the first hotel where you might check into the Marvel Suite and wake up next to a lifesize Iron Man, or walk down a corridor with quotes from your favorite Tarantino movie echoing around you,” laughed Earl.

A Fusion of East and West

What sets the Bangkok venture apart from its Las Vegas counterpart is its cultural fusion. While the hotel will carry the DNA of Planet Hollywood’s American brand, it will also celebrate Thai art, architecture, and storytelling. The hotel’s central atrium, dubbed the Golden Stupa Dome, is designed in the shape of a traditional Thai pagoda, but crafted in mirrored gold steel and embedded with digital LED screens playing Hollywood and Thai film montages.

“Hollywood meets Ayutthaya,” said Thai architect Niran Thavornchai, lead designer of the property. “We’re building a bridge between cultures—celebrating the past, present, and future of global storytelling.”

Thai celebrity chefs will head multiple restaurants on the property, serving fusion dishes such as “Tom Yum Lobster Ravioli” and “Green Curry Risotto.” Moreover, guests can take part in daily film screenings of Thai cinema classics, hosted with English subtitles, at the hotel’s Cinema Lotus Lounge.

A Boost for Thai Tourism

The hotel is expected to generate over 3,000 jobs, both during construction and operational phases, and contribute significantly to Thailand’s annual tourism revenue. The Thai Tourism Authority has already begun including Planet Hollywood Bangkok in its “Experience Thailand 2027” promotional materials.

“The global brand recognition that Planet Hollywood brings is invaluable,” said Ms. Nalinee Srivong, Director of International Tourism Strategy. “It’s more than a hotel—this is a magnet for celebrities, influencers, filmmakers, and digital nomads. This aligns perfectly with our strategy to position Thailand as Asia’s leading destination for luxury entertainment tourism.”

According to a report by Goldman Hospitality Insights, Planet Hollywood Bangkok is expected to attract 1.5 million visitors annually, including a mix of high-end Chinese, Indian, South Korean, and Middle Eastern travelers.

Tech-Driven Luxury

True to its brand promise, Planet Hollywood Bangkok will be heavily tech-enabled. Guests will enjoy:

• AI-powered concierge services

• Augmented Reality room experiences

• In-room hologram entertainment

• Voice-controlled smart lighting and climate systems

• Customizable cinematic soundscapes in suites

One of the signature experiences will be the “Virtual Celebrity Encounter”, allowing guests to enjoy dinner with hyper-realistic holograms of stars like Audrey Hepburn, Elvis Presley, or even modern actors like Dwayne Johnson or Scarlett Johansson (depending on licensing deals).

“This is not a theme hotel. It’s the future of lifestyle entertainment. We’re blurring the lines between fantasy and reality,” said CTO Margaret Liu, who previously worked with Disney Imagineering.

Sustainability in the Spotlight

In a nod to global sustainability demands, the resort is being built with LEED Platinum certification standards. It will include solar panel installations, a zero-waste food program, rainwater harvesting systems, and eco-conscious materials sourced from within Southeast Asia.

Green spaces will be integrated throughout the complex, including a “Hollywood Jungle Garden”—a rooftop tropical park featuring interactive exhibits on environmental issues showcased through immersive storytelling.

“Our planet matters just as much as our brand,” said Suphachai Phakdipichai. “We’re proving that luxury, entertainment, and sustainability can go hand in hand.”

Celebrity Investors and Involvement

As with the original Planet Hollywood restaurants and casino in Las Vegas, the Bangkok project is already drawing attention from celebrity investors. Rumors are circulating that stars such as Leonardo DiCaprio, Priyanka Chopra, and BTS’s Jungkook are considering equity stakes in the hotel, with several slated to appear at the opening.

An inside source revealed that Chris Hemsworth has already signed a deal to produce a live-action stunt show at the hotel’s arena, while Zendaya is in talks to curate a film fashion exhibit at the on-site museum, tentatively titled Red Carpet Rewind.

Looking Ahead

While Planet Hollywood has always been a symbol of glamour, its brand has seen ups and downs over the decades. The Bangkok expansion is part of a broader strategic comeback, including planned hotels in Dubai, Mumbai, and São Paulo. If the Bangkok venture succeeds, it could kickstart a global renaissance for the brand.

“We know we have to get this right,” said Robert Earl. “The future of Planet Hollywood’s global vision rests on the success of Bangkok. It’s not just the first outside Vegas—it’s the flagship for our next chapter.”

Community Reactions and Cautious Optimism

Local reaction in Bangkok has been cautiously optimistic. While some residents worry about gentrification, traffic, and rising costs in the Ratchadapisek area, others welcome the economic opportunities and global attention.

“I’ve lived here for 20 years,” said Somchai Prasertkul, owner of a nearby café. “This will change the area completely. But if it brings jobs and makes the neighborhood safer and more prosperous, why not?”

Cultural critics, however, have urged Planet Hollywood to treat Thai heritage with respect and to avoid superficial “Thai-themed” gimmickry.

“We hope this isn’t just another Western brand slapping Thai motifs on a billboard,” said Rachanee Kanya, a professor of Cultural Studies at Chulalongkorn University. “If they truly collaborate with local artists and respect our storytelling traditions, it could be beautiful.”

A Red-Carpet Future?

As the countdown to opening begins, anticipation is building across the region. Social media buzz is already climbing, with the hashtag #PlanetHollywoodBangkok trending in both English and Thai. TikTok previews and teaser trailers of the planned suites, dining concepts, and entertainment features have racked up millions of views.

The hotel has announced that it will begin accepting reservations starting June 1, 2026, with VIP packages ranging from $600 to $10,000 per night. Pre-opening events, including a series of film premieres and celebrity galas, will begin as early as October 2026.

For Bangkok, this isn’t just the arrival of a hotel. It’s a transformation. A collision of East and West. A shimmering signpost that Hollywood no longer belongs to one city—or even one continent.

The launch of Planet Hollywood Bangkok marks more than a new hotel opening—it signals the globalization of celebrity culture and immersive entertainment. With its unique fusion of technology, luxury, culture, and storytelling, it may well become the prototype for what the future of hospitality looks like.

As Robert Earl aptly put it at the end of the press conference: “We’re not just checking people into rooms. We’re checking them into dreams.”