A New Era of Luxury: Secrets Royal Beach Punta Cana Unveils Exclusive New Services for 2025

By: Carolina Duarte | Caribbean Travel Weekly | June 21, 2025

PUNTA CANA, Dominican Republic – Tucked along the silky white sands of Playa Bávaro, Secrets Royal Beach Punta Cana has long been a cherished destination for adult travelers seeking indulgent tranquility. But in 2025, this renowned all-inclusive resort has taken luxury to unprecedented heights. With the unveiling of a slate of new high-end services, Secrets Royal Beach isn’t just staying ahead of the curve—it’s redrawing the map of Caribbean hospitality.

From private yacht charters and curated wellness retreats to tech-forward villa experiences and AI-personalized service concierges, the resort’s new offerings are a bold redefinition of what “all-inclusive” can truly mean. We visited the newly revamped property to experience the innovations firsthand and speak with the team behind the transformation.

The Vision Behind the Reinvention

Secrets Royal Beach Punta Cana is part of the World of Hyatt’s Inclusive Collection, but even within that elite portfolio, the resort has always had a distinct identity—modern, romantic, and effortlessly chic. In early 2024, General Manager Lucia Morales initiated an ambitious upgrade initiative known internally as Project Coral Luxe, aimed at elevating the guest experience beyond traditional hospitality.

“We weren’t content with being just another beautiful beachfront resort,” Morales says. “We wanted to redefine what it means to be pampered, surprised, and remembered.”

The result is a multidimensional luxury experience tailored to both first-time visitors and returning guests who want more than a picturesque pool and a daiquiri in hand. While the familiar favorites—the expansive freeform pool, beach cabanas, and gourmet à la carte restaurants—remain, the new services inject cutting-edge exclusivity into every corner of the resort.

1. The Azure Yacht Experience: Luxury at Sea

Among the most talked-about new features is the Azure Yacht Experience, a fleet of three private catamarans offering personalized daytime or sunset cruises. Guests can now reserve a half-day or full-day charter, complete with a private chef, open bar, and butler service.

Each catamaran features a glass-bottom lounge, overwater hammocks, and underwater LED lighting for evening excursions. Curated itineraries allow guests to explore hidden coves, snorkel vibrant coral reefs, or simply enjoy champagne while floating above turquoise waters.

“It’s the Caribbean from a completely new perspective,” says Marina Concierge Andrés Valverde. “Some of our guests are now booking the Azure package before they even confirm their rooms.”

2. AI-Powered Concierge: Meet SERA

Perhaps the most futuristic addition to the resort is SERA (Secrets Enhanced Responsive Assistant), a bespoke AI-powered concierge system available via the resort’s mobile app and in-suite smart displays.

Developed in collaboration with a Spanish tech firm specializing in luxury automation, SERA learns guest preferences from the moment of check-in. Want your espresso macchiato brought to your balcony at 8:00 a.m. daily? Prefer Latin jazz over reggaeton by the pool? SERA remembers.

Guests can also use SERA to make restaurant reservations, order room service, book spa appointments, or schedule pillow aromatherapy—all through natural voice commands or touchscreen inputs.

“The idea is to remove friction,” says Morales. “Why wait for a concierge when your suite knows what you need before you ask?”

3. Villa Solana: Ultra-Private, Ultra-Personal

Adding another layer of opulence, the resort now offers Villa Solana, a private enclave of six beachfront villas each with its own infinity plunge pool, wine cellar, and live-in butler. Designed for couples or honeymooners seeking total seclusion, the villas come with daily sunset champagne rituals and in-villa mixology classes.

Each villa guest receives a personalized itinerary created by the in-house “Dream Curator,” a lifestyle concierge who tailors every detail—from music playlists to scent diffusers—based on pre-arrival surveys.

Notably, Villa Solana also includes the resort’s first in-room private chef service, allowing guests to dine in complete privacy without sacrificing gourmet flair.

4. The Serenity Circuit: Wellness Gets a Reboot

In response to rising demand for wellness-driven travel, Secrets Royal Beach has expanded its spa offerings to include The Serenity Circuit, a curated pathway of therapeutic experiences designed to balance body and mind.

This multi-sensory journey includes:

• A Himalayan salt inhalation room

• A Zen sand garden for walking meditation

• A floating hydrotherapy pool with underwater sound healing

• The “Jade Fire Ceremony,” an evening ritual involving traditional Dominican herbs and heat therapy

Signature spa treatments now integrate local botanicals like guanábana leaf and cacao oil, with therapists trained in ancient Taíno healing techniques.

“Wellness here isn’t an activity. It’s a state of being,” says Spa Director Catalina Peralta.

5. Immersive Culinary Journeys

Already known for gourmet cuisine, Secrets Royal Beach has taken dining to the next level. New this year is Mesa de los Sueños (Table of Dreams), an immersive 10-course tasting experience available at a secret beachside location.

Guests are blindfolded and led by lantern to a private table under the stars. Each course is revealed through storytelling, light projections, and curated soundscapes that reflect the ingredients’ origins—like the “Whispers of the Sierra,” a smoked venison dish paired with ambient forest sounds.

Chef Marco Estrada, formerly of a Michelin-starred restaurant in Barcelona, spearheaded the concept.

“It’s not just about flavor—it’s about memory,” Estrada says. “Guests remember how it made them feel, and that’s where true luxury lives.”

6. The Culture Concierge Program

Understanding that many travelers want to engage more deeply with local culture, Secrets Royal Beach now offers the Culture Concierge Program, featuring guided tours, workshops, and community visits led by local historians and artisans.

Guests can:

• Learn merengue from award-winning dancers

• Visit cacao farms and make their own chocolate

• Participate in rum-aging workshops

• Explore the hidden caves of the Punta Cana Ecological Reserve

A portion of proceeds from these excursions supports a new foundation that funds educational opportunities for local youth.

“This is meaningful travel,” says Cultural Programs Coordinator Valeria Jiménez. “It’s not just about seeing the Dominican Republic—it’s about understanding it.”

7. Sunset Cinema and Stargazing Lounge

Romance remains at the core of the Secrets brand, and nothing captures that better than the newly introduced Sunset Cinema and Stargazing Lounge.

Each night, a section of the beach transforms into an open-air theater with oversized daybeds, glowing lanterns, and a lineup of classic romantic films. A stargazing lounge nearby features telescopes and guidance from on-site astronomers—yes, real ones—who walk guests through the constellations over the Caribbean Sea.

This has quickly become a favorite for honeymooners and anniversary travelers.

“It’s unlike anything we’ve done before,” said Guest Experience Manager Tomas Reyes. “It’s pure magic.”

8. Sustainability Without Sacrifice

Secrets Royal Beach also used this relaunch as an opportunity to double down on sustainability. The resort is now 100% powered by solar and wind energy through a hybrid microgrid developed with Caribbean Renewables Inc.

Other initiatives include:

• In-room water filtration and reusable bottles

• On-site hydroponic gardens for herbs and greens

• A zero-waste kitchen initiative

• Biodegradable key cards and beach amenities

Guests are invited to participate in reef-cleaning snorkeling excursions and sea turtle monitoring programs during nesting season.

The Verdict: A Category of Its Own

Having experienced the new services firsthand, it’s hard to overstate the transformation of Secrets Royal Beach Punta Cana. What was once a premium all-inclusive has evolved into something more akin to a private island resort with a boutique hotel soul.

By blending high-tech personalization with grounded, cultural richness, Secrets has crafted a truly elevated experience that doesn’t alienate—it welcomes. Whether you’re looking for romance, adventure, or introspection, this new era of Secrets Royal Beach delivers, beautifully.

As travel tastes continue to shift toward meaningful, curated experiences, it’s clear that Secrets Royal Beach Punta Cana isn’t just keeping up—it’s setting the pace.

At a Glance: New 2025 Services at Secrets Royal Beach Punta Cana

Travel Notes:

• Location: Playa Bávaro, Punta Cana, Dominican Republic

• Best Time to Visit: December–April for dry season; July for sea turtle hatching

• Airport: 25 minutes from Punta Cana International Airport (PUJ)

• All-inclusive rates: From $499/night (based on double occupancy)